Email marketing is a cheap and efficient way to get your organisation’s message out to people who actually want to hear it. Email marketing systems manage your supporter list and provide simple and attractive email templates - to read more about this, the getting started on email marketing guide.

Depending on your organisation, you can resource the management of this system internally via a paid staff member or a volunteer, or externally via a supplier. This guide discusses different ways to resource to your IT or digital marketing needs.